Renewals

Your champion just left. The renewal is in 60 days.

The playbook for the worst-timed departure in customer success: how to find out, who to call, what to say, and what not to do in the first two weeks.

RonCustomer Success Manager · · 5 min read
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There is a specific kind of email every CSM dreads. It's the out-of-office that says "I have left the company" with a generic inbox to contact instead. You check the renewal date. Two months. Your main contact, the person who bought you, who defended you in budget meetings, who you've built a year of trust with, is gone. And you never met anyone else there properly.

This happens constantly. It's not an edge case, it's a core part of the job, and most CSMs handle it badly because they panic. Here's what I've found actually works.

First: find out before the out-of-office does

The best time to handle a champion leaving is before they leave. People give notice. They update LinkedIn. They get quieter and vaguer in meetings. If you have a real relationship, they'll often tell you directly, and sometimes they'll even help you set up a handover if you ask.

So ask. Not "are you leaving", but something like: "If you ever got pulled onto something else, who should I be working with here?" Ask it early, in a normal check-in, when there's nothing on the line. The answer tells you who the backup is, and it plants the idea that there should be one.

If you only learn from the auto-reply, you've already lost two weeks you didn't have.

Day one: don't email the generic inbox

The instinct is to reply to the auto-reply, or to email the "team inbox" it points to, with a cheerful "hi, I'd love to connect with whoever is taking over!" Don't. That email goes to someone who doesn't know you, doesn't know what you do, and is drowning in exactly this kind of message from every vendor the departed person ever dealt with. You've just filed yourself under "vendors to deal with later", which is a short walk from "vendors to cancel".

Instead, spend day one working out who actually exists at the account. Your CRM, old meeting invites, the cc lines on support tickets, LinkedIn. You're looking for three types of people:

  • Users who touch the product every week and would notice if it disappeared
  • The departed champion's manager, who now owns their budget
  • Anyone who was ever on a call with you, however briefly

You will almost always find someone. Then you reach out to that person directly, by name, with context.

The first message

The message to whoever you find should do three things and nothing else:

  1. Acknowledge the change without making it dramatic
  2. Make it clear you're there to reduce their workload, not add to it
  3. Ask for one thing, which is a short call

Something like: "Hi Sam, I worked with Priya on [product] for the past year. I know she's moved on and that probably leaves a few things in the air. I'd like to make sure nothing drops on our side. Could we grab twenty minutes so I can run through what's set up and what's coming up?"

No sales language. No "exciting opportunity". No mention of the renewal. The renewal is your problem, not theirs, and the moment you make it theirs you've become the vendor chasing a signature.

The call: do a handover, not a pitch

When you get the call, resist the urge to re-sell the product. The person in front of you doesn't need to be convinced the product is good. They need to understand what their predecessor was doing with it and why it mattered.

Walk them through the account the way you'd brief a new colleague. Here's what's configured. Here's who uses it. Here's what it's doing for the team, in their terms, not yours. Here's what the last few conversations were about. Here's the one or two things that were in progress.

Then ask what they care about. New people have new priorities. If they say their main focus is reducing tooling costs, you need to know that now, not at renewal. If they say they've used a competitor at a previous job, you need to know that too.

End the call by agreeing on one concrete next step. Not "let's stay in touch". A date, a person, a thing.

The next six weeks

From there it's about building enough of a relationship with the new person that the renewal is a formality rather than a decision. The main levers:

Get them a win fast. Anything the product can do that makes the new person look good to their own boss in the first month. Find it, set it up, make sure they know it came from you.

Widen the account. This is the lesson of the departure. One contact is not an account, it's a single point of failure. Use the disruption as cover to meet two or three more people. "I'm reconnecting with the team after Priya left" is a perfectly reasonable thing to say to anyone.

Talk to the manager. The person who owns the budget needs to hear, briefly and in their language, what the product is doing for the team. If you can get your new contact to say it to them, better still.

Raise the renewal early, calmly. About thirty days out, mention it as logistics. "The agreement renews on the 15th. I'll send over the paperwork, let me know if anything on your side has changed." You're not asking for a decision. You're assuming continuity and giving them an easy way to flag problems.

What not to do

Don't discount pre-emptively. A departure isn't a reason to cut price, and offering one tells the new person the old price was negotiable.

Don't escalate to your own leadership as a crisis on day one. Escalate if you can't find anyone to talk to after a week of trying.

Don't bad-mouth the departed champion, and don't over-praise them either. The new person may have replaced them for a reason.

And don't skip the hard question. If the new person says, in week two, "to be honest we're reviewing all our tools", thank them for telling you. That's not the end of the account. It's the beginning of the actual conversation, and you're having it with sixty days left instead of six.

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Written by Ron

Ron is a working customer success manager at a B2B SaaS company. He writes the Customerscor Briefing every weekday and longer pieces about the parts of the job that don't make it into the playbooks.

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